For more than seven decades, Jeep vehicles have defined the benchmark in rugged capability and utility. The most recognized of these vehicles has long been and still is the Jeep Wrangler, which has always provided an unmatched level of freedom resulting from the ability to traverse any trail, anywhere.
Ten years ago, for the 2003 model year, Jeep dramatically raised the bar in off-road capability with the introduction of the Wrangler Rubicon model. Named after one of the most grueling offroad
trails in the world, the Rubicon models were the most extreme Wranglers ever produced. The 2005 model year saw the introduction of the Wrangler Rubicon Unlimited that brought more utility to the Rubicon's quickly established off-road credentials. Over the last 10 years, the Wrangler Rubicon has won numerous prestigious awards including Four Wheeler magazine's "4x4 of the Decade" honor for its unmatched level of all-around capabilities.
Fast forward to the 2013 model year, with Jeep Wrangler setting sales records and the wildly popular Jeep Wrangler Rubicon turning 10 years young. To celebrate, Jeep is introducing a new, limited-production 2013 Wrangler Rubicon 10th Anniversary Edition. It is the most capable factory-produced Jeep Wrangler ever, packed with equipment die-hard off-road enthusiasts love.
"The Jeep Wrangler Rubicon 10th Anniversary Edition is a tribute to 10 years of Wrangler Rubicon history, and to the Jeep brand's most passionate enthusiasts," said Mike Manley, President and CEO, – Jeep Brand, Chrysler Group LLC. "This Wrangler Rubicon is for them. It is a unique vehicle that we expect will long be sought after, a Wrangler that offers an unprecedented level of capability once only attainable by long hours of custom aftermarket preparation crafted in the garages of the most avid Jeep enthusiasts in the world.
"Now, to celebrate the Wrangler Rubicon's 10th Anniversary, Jeep has created a stunning new example of the Wrangler, available with a striking red leather interior, and a host of standard offroad equipment seen for the first time on a production vehicle," Manley added.