From Volkswagen press: New compact van concept has pure electric drive Original model of the Volkswagen Bulli was first van in the world. The Bulli concept vehicle now follows in the footsteps of the original bus and demonstrates the concept of maximum space utilisation with the characteristic “V” with VW logo at the front end and the cleanest of proportions. In the process, the concept vehicle’s design follows the maxims of the new Volkswagen “design DNA.” Retro? Hardly. It is a Volkswagen! The team led by Walter de Silva, Head of Volkswagen Group Design, and Klaus Bischoff, Head of Design of the Volkswagen brand, developed the “design DNA” for the modern era based on styling principles of the bestselling Beetle, Golf I and T1.
Like the Samba bus before it, the Bulli being presented in Geneva also has two-tone paint – in this case white and red. The “V” on the bonnet, is kept white. The bonnet does house the engine: instead of rear-wheel drive with a boxer engine, as on the Samba, the Bulli has an electric motor located forward of the front axle and front-wheel drive. Here it is a compact integral drive whose primary components are an E-motor, high-voltage pulse inverter and DC/DC converter for the 12-Volt electrical system.
In keeping with the Volkswagen design DNA, there is a horizontal layout of the narrow dual headlights with L-shaped LED daytime running lights and turn indicators implemented as LEDs arranged in an inverted L shape at each outer corner. Incidentally, LEDs not only exhibit tremendous luminous power and long life; due to their low energy consumption they are ideal for the electrically powered Bulli of 2011. Located between the headlights in the bonnet is, as always, the VW logo. On the level beneath, one finds – once again arranged in a horizontal line – the air intakes for the passenger compartment and for battery cooling or for cooling the alternative conventional drives.
Typical Volkswagen: all cockpit details are clearly organised and designed to be intuitive. Running laterally across the entire width is a line with air vents. In front of the driver, there is a speedometer in the shape of a semicircle. A colour multifunction display, also semicircular in shape, can be used to view and control (via multifunctional keys in the steering wheel and on it) the navigation system, telephone, trip computer and media centre – the entire unit of speedometer and multifunction display also communicates with the iPad. The key word here is sound: a system produced by legendary guitar and amplifier manufacturer Fender (USA) ensures that the music sounds as though it were being performed live. At Woodstock in 1969, Jimi Hendrix played “The Star-Spangled Banner” – the American national anthem – on a Fender Stratocaster guitar.