2012 Ford Focus Electric

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About This Car

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  • Make

    Ford
  • Model

    Focus
  • Year

    2012
  • Price

    $40,000 +

This zero-emissions, fuel-free version of Ford’s popular hatchback is the flagship of the company’s growing fleet of hybrid, plug-in hybrid and all-electric vehicles.

“Focus Electric is the flagship of our new family of electrified vehicles, showcasing our commitment to offer consumers choice when it comes to fuel efficient or fuel-free vehicles,” said Derrick Kuzak, group vice president, Global Product Development.

“Its advanced powertrain will deliver significant energy efficiency advantages and zero CO2 emissions without compromising driving enjoyment. And its suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs.”

Designed to offer sufficient range to cover the majority of daily driving habits, the Focus Electric leverages Ford’s global C-car platform shared by the all-new petrol-powered Focus models that will be built in China in 2012.

The sleek and stylish five-door hatchback will introduce new features and technologies – including a unique version of the MyFord Touch driver connect system especially for electric vehicles supporting the driver in enjoying driving an electric vehicle in the most efficient way.

Focus Electric is one of five new electrified vehicles included in Ford’s electrification strategy. Initial deliveries of the Transit Connect Electric – the first battery electric vehicle from Ford – began in North America at the end of last year and it will also makes it way to China later this year as part of a demonstration fleet of new-energy vehicles.

Not only is Focus Electric designed to provide outstanding, energy efficiency and reliable operation, but it also delivers real driving enjoyment. The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration when the driver depresses the accelerator, up to a top speed of 136 km/h.

Much of Focus Electric’s steering, handling and braking feel is shared with the agile and sporty fuel-powered Focus models upon which it is based, making Focus Electric a dynamic driver’s car. At the same time, the absence of a petrol or diesel engine, combined with the outstanding aerodynamics of Focus, leads to a remarkably quiet, comfortable in-car experience.

More than any other electric vehicle on the market, Focus Electric retains the dynamics and quality of driving a traditional car. It shares many of the same premium components and features as its petrol-powered counterpart, while delivering distinct efficiencies and a uniquely exciting driving experience.

Focus Electric will offer a host of standard safety and security features including six airbags and electronic traction control, along with hands-free SYNC® telephone connectivity. Extensive eco-friendly materials, such as bio-foam seat cushions and recycled fabrics are also used in the vehicle.

The plug handle uses a matte-finished black rubber that allows for a comfortable, non-slip grip. The plug head is shielded with a protective glossy white plastic.

When the cord connector is plugged into the vehicle’s charge port, conveniently located between the driver’s door and front wheel arch, it activates a light ring that loops around the port twice in acknowledgement of connectivity. The light ring then illuminates in quadrants as the vehicle charges. Flashing quadrants represent charge in progress and solid-lit quadrants show stages of charge completion. When the entire ring is solidly lit, the vehicle is fully charged.

Focus Electric will be powered by an advanced lithium-ion battery system engineered by Ford in cooperation with supplier LG Chem. The battery system utilises heated and cooled liquid to help maximise battery life and driving range.

Thermal management of lithium-ion battery systems is critical to the success of pure electric vehicles. Focus Electric uses an advanced active liquid cooling and heating system to precondition and regulate the temperature in its larger, more complex lithium-ion battery system.

The active liquid system heats or chills a coolant before pumping it through the battery cooling system. This loop regulates temperature throughout the system against external conditions. On hot days, chilled liquid absorbs heat from the batteries, dispersing it through a radiator before pumping it through the chiller again. On cold days, heated liquid warms the batteries, gradually bringing the system’s temperature to a level that allows it to efficiently accept charge energy and provide enough discharge power for expected vehicle performance.

Focus Electric owners will be provided with a suite of driver information systems – onboard and off-board – designed to help them manage the recharge process, manage the most eco-friendly route on-board, monitor battery state of charge and maximise energy efficiency to optimise their driving range. This carefully engineered set of tools is designed to give Focus Electric the edge over competitive products, providing new electric vehicle owners the information they need to enjoy all the freedom fuel-free driving has to offer.

Source: Ford press

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