The sixth generation of the BMW 3 Series Sedan, the world’s best-selling premium car, sets new benchmarks in terms of sporting prowess, elegance and comfort. The pioneering history of the 3 Series serves as inspiration for the new sports sedan, whose powerful styling represents a fresh interpretation and conscientious development of traditional BMW design cues. The new BMW face, with flat headlights reaching along as far as the BMW kidney grille, emphasizes the elegantly dynamic design of the new BMW 3 Series. The sixth generation of the 3 Series has grown in size compared to its predecessor, with its wide track (front + 37 mm, rear + 47 mm) particularly prominent, and the car’s increased length (+ 93 mm) and augmented wheelbase (+ 50 mm) also accentuate its sporting silhouette. Inside the new BMW 3 Series Sedan, the noticeable increase in space benefits the rear passengers above all. And the BMW 3 Series range is now also available in a trio of trim and equipment variants – the Sport Line, Luxury Line and Modern Line. Each presents its own individual take on the character of the sports sedan, with exclusive, high-quality material combinations and unbeatable build quality underlining the premium ambience of the new range.
The BMW 3 Series Sedan is the original in the compact sports sedan segment and over the years has come to symbolize the aesthetic appeal, dynamics and sporting capability of BMW. With its dynamic and elegant lines, the sixth model generation of the world’s best-selling premium vehicle highlights the sporting character of the brand’s mid-size model. Although the new BMW 3 Series has grown in all dimensions compared to its predecessor, it retains a perfect balance of sportiness and elegance. As in previous generations, the sedan’s dynamic proportions are shaped by the sweeping bonnet, short front overhang, long wheelbase and set-back greenhouse typical of BMW.
Powerfully taut surfaces with sweeping lines dominate the side view of the BMW 3 Series Sedan, stretching the car visually and lending extra verve to its dynamic stance. The flanks of the car are shaped by an eye-catching “double swage line” made up of two character lines running alongside each other. The higher swage line emerges out of the low-slung front end and flows over the front wheel with an understated sweep, in a nod to the sedan’s fleetness of foot. The second swage line develops lower down behind the front wheel and follows a delicately arching path towards the rear. Together, they reinforce the dynamic wedge shape of the car’s flanks and create vivid light and shade effects below the swage line, which draw further attention to the car’s wide track.
The strong horizontal lines of the rear – including rear lights in customary BMW L-shaped design positioned at the outer edges of the back end – accentuate the broad face of the wheels and wide track of the new BMW 3 Series Sedan. The low-set reflectors on the far edges guide the vertical lines flowing out of the greenhouse over the rear lights to the wheels, lending visual emphasis to the car’s consummate road presence. A traditional BMW 3 Series design trait are the two lines below the rear spoiler and above the bumper, which frame the rear stylistically. Richly contrasting light surfaces give the rear end of the new BMW 3 Series Sedan a fresh dynamic flair, underlined by the interchanges between smoothly flowing surfaces, precise lines and defined edges.
Sport Line: With eye-catching exterior features in high-gloss black, this new line accentuates the dynamic appearance of the BMW 3 Series Sedan. Eight heavily contoured black kidney grille slats in a chrome-colored surround give the front end of the car a particularly sporty and alert look. The black inserts in the front apron make the air intakes appear larger and lend extra emphasis to the muscular wheel arches. 17 or 18-inch light-alloy wheels – depending on the engine variant – in double-spoke design (18-inch items are bi-colour) provide the athletic looks to match. Meanwhile, optional high-gloss black painted exterior mirrors and the standard high-gloss black B-pillar and window guide add an extra sporting flavour to the flanks. A black trim strip on the lower crease underlines the width-enhancing effect of the rear styling, while the tailpipe embellisher is likewise black and rounds off the exterior’s sporty appearance. The sporty and exclusive ambience of the interior is expressed by contrasting black and red accents. Red trim rings, red scales in the circular dials, red stitching on the sports steering wheel and a base trim strip in high-gloss black with coral red accent strips all underline the sporting ambience of the cockpit. The standard sports seats can be specified in a choice of three upholstery variants and four colours. The ignition key for Sport Line versions of the new BMW 3 Series Sedan is identified by its black finish and red detailing.
The new BMW TwinPower Turbo four-cylinder petrol engine’s displacement of 1,997 cc delivers maximum power of 180 kW/245 hp at 5,000 rpm while, thanks to twin-scroll turbocharging, the maximum torque of 350 Nm is developed at just 1,250 rpm and remains constant up to 4,800 rpm. These statistics translate to sheer dynamic performance: the new BMW 328i accelerates from 0 to 100 km/h (62 mph) in just 5.9 seconds, on its way to an electronically governed top speed of 250 km/h (155 mph). The engine responds instantly when the driver demands more throttle, and the vigorous and almost linear power delivery from only slightly above idle, which continues all the way into the higher rpm range, is duly impressive. BMW’s engineers have now further reduced the fuel consumption and emissions of the predecessor unit, while at the same time maintaining its high performance. With a maximum power rating of 225 kW/306 hp at 5,800 rpm, the 3.0-litre six-cylinder unit reflects the sporty personality of the BMW 3 Series and helps this sedan deliver ebullient performance. Peak torque of 400 Nm is on stream between 1,200 and 5,000 rpm. The new BMW 335i can show off its prowess with a 0 to 100 km/h (62 mph) sprint time of just 5.5 seconds, which shaves 0.1 seconds off that of its equally powerful predecessor. The automatic version is even quicker, reaching 100 km/h (62 mph) a full 0.3 seconds faster than the outgoing model. Top speed remains the same, at an electronically governed 250 km/h (155 mph).
The new BMW 320d’s average fuel consumption in the EU test cycle of 4.5 liters per 100 kilometers (62.8 mpg imp) and CO2 emissions of 118 grams per kilometer mark a four per cent improvement on the predecessor model, with no reduction in power. For models fitted with the new eight-speed automatic transmission, the improvement is even more striking: fuel consumption (4.5 l/100 km / 64.2 mpg imp) and CO2 emissions (118 g/km) have fallen by 16 per cent. With all of this, the BMW 320d has reaffirmed its position as a high- performance, efficient sedan which boasts one of the world’s cleanest and most economical diesel engines.
The BMW ConnectedDrive range of technology includes a portfolio of innovative functions which serve to ensure maximum comfort, infotainment and safety. BMW ConnectedDrive uses the intelligent link-up of the driver, car and outside world to provide useful information for the situation at hand. The technical pre-eminence and progressive character of the new BMW 3 Series is underpinned by an unmatched combination of driver assistance systems and mobility systems from BMW ConnectedDrive.
The new BMW 3 Series offers its passengers exceptional active and passive safety. Judicious selection of materials, a high-strength structure and an intelligent lightweight design concept allow the body to meet the most exacting standards, and it teams up with highly efficient restraint systems to provide maximum occupant protection. At the same time, the lightweight construction of the new BMW 3 Series makes a significant contribution to the efficiency and agility of the new sports sedan. In addition, an extensive package of active safety components help the driver to avoid accidents or, if a collision is unavoidable, to minimize its consequences. The same goes for the optimized pedestrian protection systems.