Today, it comes as no surprise that Pontiac rose to prominence as America’s third-ranking automaker, holding that position for eight straight years from 1962 through 1969 – especially when Pontiac excitement was heightened by incredibly successful marketing efforts led by Jim Wangers, which continue to define the art of effective product placement and intense media exposure today.
The Catalina 2+2 was a perfect case in point. With it, Pontiac created an automobile specifically targeted to buyers who required usable passenger accommodations, yet still wanted superior driving dynamics and cutting-edge styling. With its standard 389 V8 and trio of 421 engines, the 2+2 appeared in a succession of print ads with memorable taglines that aptly captured the essence of the car and the dynamic mood of the 1960s. Among them, slogans included “2+2-A fistful of Pontiac” and “Get in, turn on, leave abruptly.”
This car was auctioned off by RM Auctions in June of 2010 at the Town and Country Resort & Convention Center, San Diego, California.
338 hp, 421 cu. in. V8 engine, Rochester four-barrel carburetor, Muncie four-speed manual transmission, independent front suspension with unequal-length A-arms and coil springs, live rear axle with trailing arms and coil springs, and four-wheel hydraulic drum brakes. Wheelbase: 121".