While the very successful Mercury models of 1952-1954 shared many basic similarities, they were carefully updated each year with styling that remains crisp and attractive today. Detail changes for 1954 included an updated grille design with larger bullet-style bumper guards, foreshadowing the chrome era that was about to take hold in the late 1950s. In addition, Mercury shared many design similarities with Lincoln, but with a shorter wheelbase and overhangs. The result was a trim and very attractive package that was one foot smaller in overall length than the Lincoln.
A new and advanced Y-block overhead-valve V-8 engine also appeared in 1954, replacing the venerable flathead V-8. Notably, Mercury’s version was larger and, with a standard four-barrel carburetor, offered more output than the Ford variant. With a robust 161 horsepower on tap, the 1954 Mercury line also continued to build a reputation for sparkling performance. All told, Mercury very neatly bridged the market gap that existed between Ford and Lincoln and provided an alternative to an increasingly affluent and discerning buyer.
This car was auctioned off by RM Auctions in November of 2010 at the Robson Estate, Gainesville, Georgia.
161 bhp, 256 cu. in. V-8 engine with overhead valves, single four-barrel Holley carburetor, three-speed Merc-O-Matic automatic transmission, independent front suspension with coil springs, live rear axle with semi-elliptic leaf springs, and four-wheel hydraulic drum brakes. Wheelbase: 118"