Cadillac’s new companion marque, the LaSalle, was introduced in March 1927. Intended to convey Cadillac prestige at a lower price point, it was designed by Harley Earl, who was newly recruited by GM. Earl’s first job for a major manufacturer, the LaSalle was a stylistic tour de force inspired by the great Hispano-Suiza. In fact, the 1927 LaSalle is considered the first American car to have been styled from concept to physical reality.
Smaller and lighter than the Cadillac, the LaSalle was in the same pattern, with a similar chassis and a scaled-down L-head V8 engine. There were eleven standard body styles, all built by Fisher, mounted on two available wheelbase lengths for 1927. Customers responded, buying 16,850 LaSalles in the calendar year, twice the sales rate of the “senior” Cadillac line. The 1928 models were a continuation, with the 17 catalogued body styles from Fisher, plus three by Fleetwood. Sales remained strong, with 14,806 examples of all models built for 1928.
This car was auctioned off by RM Auctions in July of 2010 at the Shotwell Gustafson Pavilion at Meadow Brook Hall, Rochester, Michigan.
75 bhp, 303 cu. in. L-head V8 engine, three-speed manual transmission, semi-elliptic front and rear leaf spring suspension with live front axle and ¾-floating rear axle, and four-wheel mechanical drum brakes. Wheelbase: 125